BEAUTYREST® INTRODUCES TWO NEW MATTRESS COLLECTIONS AT LAS VEGAS MARKET

Company adds new Beautyrest Silver™ models to its portfolio, creates clear step-up sub-brand story for consumers

Simmons
January 22, 2017

ATLANTA – January 22, 2017 – The Beautyrest Brand, one of the industry’s leading mattress brands, is launching two new mattress collections at this week’s Las Vegas Furniture Market, creating clear “better, best, luxury” categories within the Beautyrest brand family, while addressing the needs of consumers looking for the ideal balance of comfort and value. The Beautyrest Brand is also planning the retail debut of its new Beautyrest® Sleeptracker® sleep monitoring system. 

At Beautyrest, we’re constantly evaluating how to improve sleep performance and offer consumers the best support, comfort and temperature management possible,” said Jim Gallman, Beautyrest Executive Vice President, Marketing. “Our newest mattress collections encompass the innovation, research and technology that we’ve poured into this launch. We are excited to lead the conversation about the future of sleep. 

BEAUTYREST SILVER SOLIDIFIES BRAND STEP-UP STORY

This January, Beautyrest is replacing its successful Beautyrest Recharge® line with the new Beautyrest Silver collection, creating an easy-to-understand step-up story for consumers. With Beautyrest Platinum™ and Beautyrest Black® rounding out the “best” and “luxury” categories of the Beautyrest step-up story, Beautyrest Silver includes 11 quilted models and five hybrid models, and price points for the line range from $699 to $1,999. All Beautyrest Silver models can be paired with the Triton Foundation and include a 10-year limited warranty.

In developing the Beautyrest Silver collection, we conducted a significant amount of research into who would be buying the line and what appeals most to this type of customer,” said Laura Brewick, Beautyrest Senior Brand Director, Value and Core Lines. “As a result, we’ve targeted this line toward discerning consumers who expect premium elements in their day-to-day lives; plus, we’ve incorporated a new aesthetic that pairs blue and gray plaid visuals with diamond-pattern accents – a look that will stand out on the retail floor. We’re confident that the research put into the Beautyrest Silver collection has positioned it for success.

Offering higher profiles along with the best feels ever, the Beautyrest Silver quilted models feature 815 Density Beautyrest Pocketed Coil® Technology to help deliver conforming back support, as well as DualCool™ Technology Fiber, which offers two key benefits of temperature management and preventing the growth of odor-causing bacteria, mold and mildew in the fiber to help keep your mattress fresh. 

With proven feels, all Beautyrest Silver Hybrid models pair 1,000 Density Beautyrest Pocketed Coil Technology with DualCool Technology Memory Foam for an exceptional sleep experience. The DualCool Technology Memory Foam integrates natural silver into the foam to help move heat away from the surface of the mattress so you stay cool and comfortable while your body conforms to the top layers of the bed. Each Beautyrest Silver Hybrid model includes additional comfort layers, such as AirCool Memory Foam, AirCool Gel Memory Foam, Dynamic Response™ Memory Foam and GelTouch Foam. While the types of layers in the models vary, each combination offers a distinctive feel based on the specific properties of each component. 

BEAUTYSLEEP® OFFERS IDEAL COMFORT AND VALUE 

The new Simmons BeautySleep models premiere at Las Vegas Market this January. The BeautySleep line offers a wide selection of mattresses for individuals who desire outstanding comfort as well as outstanding value. The BeautySleep line contains key features designed to enhance the sleep experience, including SurfaceCool™ Fiber, GelTouch Foam and 725 Density Wrapped Coils. All BeautySleep models are compatible with Simmons’ Triton-Lite Foundation and most include a 5-year limited warranty. Pricing for the line ranges from $299 to $699.

BEAUTYREST SLEEPTRACKER DEBUTS AT RETAIL IN Q1 

The Beautyrest Brand is excited to debut its new Beautyrest Sleeptracker monitor at retail in the coming months. This breakthrough device is the bedding industry’s first stand-alone solution that monitors a broad range of factors affecting high-quality sleep for two individuals simultaneously. The solution provides consumers with an in-depth analysis of each user’s sleep ecosystem patterns and provides personalized recommendations and expert insights. 

As one of the most trusted and recognizable bedding brands nationwide, we are proud to embrace the smart home movement with technology that provides a deeper understanding of how we sleep,” said Kevin Fairchild, Beautyrest Senior Director, Strategic Innovation. “The Beautyrest Sleeptracker monitor allows consumers to optimize their sleep habits and make improvements that can have dramatic implications for their overall quality of life.
 
The Sleeptracker artificial intelligence (AI) engine represents a dramatic improvement over other sleep monitoring devices, and is the result of significant resources invested in research and development,” said Arthur Kinsolving, Chief Technology Officer of Fullpower Technologies, Inc., the technology partner of the Beautyrest Brand. “With the power of AI and machine learning, the Beautyrest Sleeptracker monitor will continue to stretch its lead and deliver unprecedented deep insights into consumers’ sleep patterns.

The Beautyrest Sleeptracker monitor is compatible with all mattresses and foundations and will retail for $299. The Sleeptracker app is available for download on the App Store and Google Play

For more information about the Beautyrest brand, visit www.beautyrest.com. To learn more about the BeautySleep brand, visit www.simmons.com/beautysleep

SLEEPSELLS PROGRAM CONTINUES ADOPTION 

The SleepSells program, an online destination that provides retail sales associates (RSAs) with key education and training elements, carries its growth into the coming year, with RSA registrations increasing by 48 percent over the course of 2016. SleepSells also saw a 127 percent increase in the number of pageviews compared to end-of-2015 figures, signaling a deeper engagement by site visitors. RSA engagement through comments and participation in polls and contests has continued to thrive, while downloads of the SIMulator™ app grew by 53 percent in 2016.
 
The SleepSells program is proving to be an ongoing success with both retailers and RSAs,” said Michelle Montgomery, Beautyrest Vice President, Marketing Communications. “The platform serves as an extremely effective way to communicate with the sales floor while delivering dynamic content to RSAs that yields results.
 
In 2017, SleepSells will be updated with a new design for enhanced functionality and exploration. The updates will include simplified registration, more robust profile capabilities, and improved site speed. These changes are being implemented with the goals of driving further recruitment, engagement and retainment.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (SSB) owns and manages two of the largest bedding brands in the mattress industry ­ National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 33 manufacturing plants in the United States, five in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States and one in Canada that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both companies also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.

About Fullpower Technologies, Inc.
Fullpower offers B2B customers two AI-powered solutions as a PaaS: The Sleeptracker® and MotionX® platforms. Both are end-to-end, full-stack, designed for the PaaS business model worldwide. The Sleeptracker® platform is optimized for smart beds and digital sleep. The MotionX® platform is optimized for digital sports, connected objects and wearable. The Fullpower IP portfolio includes over 125 patents and covers end-to-end aspects of both the Sleeptracker® and the MotionX® platforms. 

Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.