ATLANTA, August 4, 2016 - Serta Simmons Bedding, LLC (SSB) today announced the promotion of Jim Gallman to Executive Vice President, Marketing for Simmons Bedding Company, LLC (Simmons), effective immediately. Gallman previously served as Senior Vice President, Brand Management and succeeds Jeff Willard, who resigned to pursue a leadership role in the entertainment and lifestyle management space. Gallman, who brings more than 20 years of marketing experience to the role, oversees all aspects of Simmons’ marketing and brand functions. Gallman joined Simmons in 2014.
Jim has been instrumental in building Simmons’ world-class marketing team, unifying processes between marketing and new product development and driving Beautyrest’s successful hybrid and luxury positioning in the market,” stated Michael Traub, Chief Executive Officer of SSB. “Jim’s depth of experience, proven track record and leadership capabilities made him a natural choice, and I am proud that we are able to promote from within.
In addition to his contributions to the Simmons brand, Gallman has spearheaded product and marketing transformations for several industry-leading consumer brands. Gallman joined Simmons from NCH Corporations, where he served as Senior Vice President of Sales & Marketing. He was responsible for revitalizing the company’s retail products division and driving brand reinvention for the company’s largest retail brands, OUT! and Simple Solution, the top global leaders in pet waste management products. Prior to NCH, Gallman was Senior Vice President of Marketing at Hunter Fan Company, where he led innovative brand strategy and product development for the 125-year-old iconic brand. Additionally, he has held various positions at both Lexmark International and Spectrum Brands.
I’m honored to lead our marketing team in this new position, as we continue to connect with our consumers through creative campaigns and impactful experiences with the brand, said Gallman.
I look forward to executing the unified, strategic plan we have in place to support Simmons’ continued growth.
About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.