SIMMONS LAUNCHES BOLD NEW BEAUTYREST® AND COMFORPEDIC® COLLECTIONS, COMPLETING COMPANY TRANSFORMATION BEGUN IN 2011

Simmons caps company transformation with history-making product launch.

Simmons
January 28, 2013

- Simmons caps company transformation with history-making product launch - 

(ATLANTA – Jan. 28, 2013) - Simmons Bedding Companyʼs transformation is now officially complete – with the occasion marked by one of the largest and most significant product launches in company history. Simmons is announcing the new BEAUTYREST® and COMFORPEDIC FROM BEAUTYREST™ collections at this weekʼs Las Vegas Furniture Market. This launch builds on the extremely successful BEAUTYREST TruEnergy® and COMFORPEDIC lines that were launched in the past year and unveils new innovations in nearly seventy percent of the product offering.

“Simmonsʻ transformation is now complete,” says CEO Gary Fazio, “and we are firmly Moving Forward Fully Charged. Though our commitment to consumer-driven innovation, we have developed product lines whose success has reestablished Simmons as a leader in the premium bedding market – a success  that we will continue to build on going forward.”

Beyond product innovation, the company intends to continue its investment in brand building, with a commitment to deliver a stunning two billion consumer impressions through national advertising in 2013 – almost twice the amount delivered in 2012.  The advertising will continue to build on the “Recharge” message started in 2012, challenging consumers to Live Life Fully Charged™.


NeBEAUTYRESCollections DeliveRecharging Sleep 

The BEAUTYREST RECHARGE™ and BEAUTYREST RECHARGE WORLD CLASS™ collections combine the conforming back support of BEAUTYREST POCKETED COIL® technology with the cool sleeping comfort of AIRCOOL® foams to deliver Recharging Sleep™ so that consumers can Live Fully Charged™. Striking aesthetics and luxurious fabrics reflect the advanced design and craftsmanship that are hallmarks of the new collections.

Simmons was one of the first companies to challenge industry convention by incorporating memory foam and pocketed coils into one design with their TRUENERGY line - a design that is now being mimicked by others in the industry. These new collections build on that success by both refining this technology and expanding it to a broader range of price points.

Additionally, as a pledge of confident allegiance to the line, Simmons is proud to announce that it is extending its limited warranty to 25 years across the full BEAUTYREST line.

The RECHARGE WORLD CLASS collection has 14 models with a suggested retail price range of $1,399 to $1,999. The line features 1,000 density BEAUTYREST POCKETED COIL springs for conforming back support and exceptional comfort, and all models feature TRUTEMP™ Gel to absorb, store and release excessive warmth to help provide for comfortable temperature zone. The RECHARGE WORLD CLASS collection also offers AIRCOOL Memory Foam in all models.

All upper-end RECHARGE WORLD CLASS models feature AIRCOOL Memory Foam with Micro GelTouch™ foam, which provide conformance, pressure relief, temperature management and good airflow, and 2,000 density BEAUTYREST POCKETED COIL springs via a micro POCKETED COIL® construction that provides an extra layer of micro POCKETED COIL springs for enhanced pressure relief with a luxurious feel, providing the ultimate individualized, luxurious sleep experience.

The BEAUTYREST RECHARGE collection has 14 models with a suggested retail price range of $699 to $1,299 and features 800 density BEAUTYREST POCKETED COIL springs. AIRCOOL Foam, AIRCOOL Memory Foam and GelTouch™ foams, which provide pressure relief and promote freedom of movement and a comfortable sleeping temperature, are available on select models.

The new lines are visually striking with ribbon accents and handles of rich blues inspired by the colors of night, featuring luxurious fabrics that complement the overall feel and comfort of the mattresses. This refreshing, fashion-forward look speaks to the craftsmanship that goes into each and every BEAUTYREST.

“This is a significant launch for us because weʼre not only building on what we learned in 2012 about combining AIRCOOL foams and POCKETED COIL SPRiNGS from our TRUENERGY lines, but weʼre now making this innovation available at even more accessible price points to reach a broader market,” said Rolf Sannes, Vice President of BEAUTYREST Brand Management. “With 28 new models between our two collections, weʼre giving retailers a wide range of options that have been designed to deliver Recharging Sleep to consumers.”
 

NeCOMFORPEDIC High-End Models Build on “The Better Memory Foam” Heritage

Simmons expands on the tremendous success of COMFORPEDIC products by offering a new level of comfort and style through the addition of four new mattresses to the COMFORPEDIC high-end line.  The addition of the high-end models adds to the four models introduced at High Point Market last October and now completes the new eight- product line.

The new line features renowned luxury AIRCOOL Memory Foam and high-density AIRCOOL Memory Foam with TRUTEMP Gel. The breakthrough TRUTEMP Gel innovation, which absorbs, stores, and releases excess warmth, was unveiled last October by the award winning COMFORPEDIC line. The profile of the TRUTEMP Gel layer has now been increased 100 percent in these four new products and, in conjunction with proprietary AIRCOOL Memory Foam and AIRCOOL Design, helps with temperature consistency and provides for the ultimate in sleeping comfort.

Engineered into the four new beds is a proprietary Multi-Action Support Layer™, an enhanced system designed to provide the legendary support that BEAUTYREST is known for, along with superb airflow for more comfortable sleep. Each of the four beds offers a unique feel to accommodate consumersʼ individual comfort preference.

“The performance of the COMFORPEDIC line we launched in October has exceeded our expectations, and weʼre excited to extend the collection with new high-end models that will continue to elevate COMFORPEDICʼs position in the industry.  Drawing on our proprietary formulation and then blending in new innovations, this launch institutes a new level of comfort, performance, and elegance,” said Brad Hill, Senior Vice President, General Manager Specialty Products. “COMFORPEDIC truly gives consumers the ultimate in luxurious bedding options.”

The new luxurious knit panel fabric is accented with a BEAUTYREST logo-inspired wave border design. This stylish wave design, in a chocolate brown performance fabric, is tastefully tailored with ribbon detailing that brings an elevated level of luxurious sophistication to the aesthetics of the line. This sumptuous look complements the other products in the COMFORPEDIC line and extends to the NUFLEX™ Foundation from BEAUTYREST for the ultimate standard in stylish luxury and comfort.

To enhance the consumersʼ overall sleep experience, COMFORPEDIC is also introducing the new RESTORED COMFORT™ pillow. This new pillow includes AIRCOOL Memory Foam with TRUTEMP Gel that conforms and promotes pressure relief while helping to keep you in a comfortable temperature zone. This oversize queen pillow fits either a queen or king pillowcase and comes with a three-year limited warranty.

These four new high-end additions to the COMFORPEDIC line have a suggested retail price of $2,999 and above.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic from Beautyrest™, Natural Care® and BeautySleep®. Simmons operates 17 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®. For more information, visit www.simmons.com, or follow Simmons on Facebook, Twitter and YouTube.

 

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Forward-Looking Statements

This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.