– “Get Your Beautyrest” campaign and SleepSells program propel sales momentum –
(ATLANTA – August 2, 2015) – Coming off the largest launch in company history in January, Simmons Bedding Company (Simmons) is on a record-setting pace for the year. Driving Simmons’ sales momentum is the Beautyrest Recharge Hybrid® line.
A standout hit at retail, the success of Beautyrest Recharge Hybrid is credited to great feels, improved memory foam technology, enhanced aesthetics and the popularity of the “Get Your Beautyrest” marketing campaign.
“The positive reception in retail indicates that we’ve hit the nail on the head when it comes to consumer-driven product development,” says Jeff Willard, Executive Vice President of Marketing at Simmons. “We’ve harnessed the best in groundbreaking technology and aesthetics to create a Beautyrest family of products truly aimed at solving consumers’ sleep problems, and the future state of this product innovation is even brighter.”
Get Your Beautyrest
The “Get Your Beautyrest” national campaign is on pace to deliver 2 billion of an estimated 3 billion impressions by the end of the peak summer selling period. As a result of the campaign, Beautyrest awareness has jumped 4% in just three months.
“Get Your Beautyrest” is a high-energy multimedia campaign focused on the morning after a great night sleep. The campaign’s second debut spot “Champagne” is the highest performing YouTube video of all time for Beautyrest, with more than 600,000 views.
Since Simmons reignited national consumer advertising for Beautyrest in 2012, Beautyrest brand consideration has increased by 63% and Beautyrest brand awareness has increased by almost 20%.
“From the very beginning, our advertising campaigns resonated with consumers looking for a way to take back the day, and now, our sales data reveals how wholeheartedly consumers are embracing Beautyrest as the key to better mornings,” says Willard. “We’ve struck the perfect marriage of innovative product and effective advertising, which our retail partners tell us is driving their business.”
SleepSells RSA Program
The SleepSells program, Simmons’ groundbreaking initiative focused on the retail sales associate, has garnered much excitement and anticipation from dealers and RSAs alike. The hallmarks of the program are the Simulator app and SleepSells.com.
The Simulator app uses 3-D models to break down the mattress layer by layer, making it easier for RSAs to give customers an inside look at the technology inside each bed.
SleepSells.com features a multimedia mix of informative, relevant content to serve as a one-stop information hub for the retail sales community. The site, which officially launched in late April 2015, already has over 800 registered RSAs in just the first wave of a targeted registration rollout of key retailers.
SleepSells.com is the first manufacturer-developed site of its kind, targeted directly and exclusively to the retail sales associate.
About Simmons Bedding Company, LLC
Atlanta-based Simmons Bedding Company, LLC (Simmons) is one of the world’s largest mattress companies and the maker of Beautyrest®. Simmons markets a broad range of products including Beautyrest Recharge®, Beautyrest Recharge® World Class®, Beautyrest Recharge® Hybrid, Beautyrest Recharge® Memory Foam Plus, Beautyrest Black® and Simmons BeautySleep®. In addition, Simmons and Beautyrest brands are distributed internationally in more than 110 countries and serve as a key supplier of mattresses to the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube.
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.
 Number of registered RSAs as of July 30, 2015.