They’d probably start with a few spellbinding stories about their voyages aboard luxury cruise ships back in the early 1900s—including a one-way trip on the Titanic. (It’s true. Some of our mattresses are at the bottom of the ocean.) Or maybe they’d tell us how they blushed a little whenever Eleanor Roosevelt sang their praises on the radio. Pick any point on a timeline of the past 140 years, and you’re likely to find an interesting piece of Beautyrest history. That’s how it goes when you’re one of the oldest mattress companies in the industry.

But hey, just because we’ve been around for more than a century doesn’t mean we’re stuck in the past. Please. We’re Beautyrest. Mattress pioneers. Trailblazers of comfort and support. Inventors, creators and visionaries. We’ve never stopped innovating ways to help you sleep better, and we never will. Do we have any regrets after all these years? Hmm. Only that the princess from The Princess and the Pea didn’t have the opportunity to experience a Beautyrest mattress (we’re not quite that old). Because she would have slept like a log.


From Wisconsin cheese boxes to bed coils

It all starts with Zalmon G. Simmons, a Wisconsin-based entrepreneur and former cheese-box manufacturer (because Wisconsin, hello). Simmons establishes the Simmons Bedding Company and sets out to build a better, more comfortable mattress. Things really speed up in 1900, though, when a guy named James Marshall patents the first wrapped coil spring. These springs are definitely more comfortable, but also expensive to make by hand—so at first they can be found only on luxury liners (such as the Titanic).


This machine is something else

John Franklin Gail, Simmons’ top engineer, designs a machine that coils wire and inserts it into fabric sleeves, thus generating the unique Pocketed Coil design that forms the basis of the Simmons Beautyrest mattress.


Good enough for Eleanor Roosevelt

Eleanor Roosevelt is featured in print advertising for the Simmons® Beautyrest line and collection. She continues to be an advocate through her radio show into the 1930s.


A new kind of royalty

Simmons becomes the first mattress company to introduce the king and queen size mattresses. Yeah, we did that.


Don’t try this at home

“The Bowling Ball Mattress” campaign dramatically illustrates how one person’s movement on a Simmons Beautyrest mattress is less likely to disturb the other person.


The real reason guests return

Simmons creates a Heavenly® Bed for Westin® Hotels and Resorts, and soon guests from around the world are experiencing the joys of sleeping on Beautyrest Pocketed Coil® springs.


No flippin’ way

Beautyrest introduces the first “No-Flip” mattress—and the rest of the industry scrambles to follow. (Beautyrest also turned 75 that year, but we only get better with age.)


These springs are no mere fling.

Continuing our legacy of Pocketed Coil® innovation, we develop and launch Advanced Pocketed Coil™ springs—triple-wrapped, high-carbon steel springs that offer increased strength, motion separation, conformability and durability.


Who doesn’t love a little drama?

It’s a dramatic way to showcase motion separation on a Beautyrest mattress, but people love it. The “Bowling Ball” television commercials are back by popular demand.


Hello, gorgeous

Beautyrest introduces Beautyrest Black®, a new luxurious line of mattresses featuring opulent fabrics and foam layers as well as stronger, motion-dampening coil spring technology. Nice.


Memory can always be improved

Our ComforPedic® mattress takes memory foam to new heights with The Better Memory Foam™, which features the perfect body-conforming combo of soft comfort and firm support.


It’s alive!

We pioneer the first hybrid mattress in the industry by fusing memory foam and Pocketed Coil® in our Beautyrest NxG™. The best of both worlds really is possible.


Again with the coils (it’s kind of our thing)

We call it Beautyrest Smart Response® Pocketed Coil technology—and the revolutionary shape of these new coils provides greater motion separation, conformability, individualized back support and pressure relief. Ahhh.


Taking charge with Beautyrest Recharge®

We want everyone Living Life Fully Charged®. Enter our new Beautyrest Recharge® Technology—a pioneering combination of AirCool® Memory Foam, legendary Smart Response® Pocketed Coil® technology and our proprietary AirCool Design. Wow.


Ready. Set. Get Your Beautyrest®

The Beautyrest Recharge transformation is complete—each mattress perfectly calibrated for sleep that fully recharges you. So you can Get Your Beautyrest®.