Beautyrest Pet Costume Sweepstakes begins on October 26, 2015 at 12:00 pm (noon) Eastern Time and ends on November 2, 2015 at 12:00 pm (noon) ET.

October 25, 2015


SWEEPSTAKES PERIOD: Beautyrest Pet Costume Sweepstakes ("Sweepstakes") begins on October 26, 2015 at 12:00 pm (noon) Eastern Time (“ET”) and ends on November 2, 2015 at 12:00 pm (noon) ET ("Sweepstakes Period").

ELIGIBILITY: Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia, who are at least 18 years of age (or age of majority in their state of residence, whichever is older). Void where prohibited.  Employees of Simmons Bedding Company, LLC ("Sponsor"), its parent, subsidiaries, affiliates and advertising and promotion agencies, and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. Sweepstakes is subject to all applicable federal, state and local laws. By participating, each entrant agrees to abide by these official rules (“Official Rules”) and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this Sweepstakes.

HOW TO ENTER:  During the Sweepstakes Period, there are two (2) ways to enter.  

1) Online Photo Submission:  Visit and follow the directions to complete and submit the entry form, including a photo of your pet in his/her Halloween costume.  Only the pet should appear in the photo.


2) Mail-In Entry:  To enter without submitting an online entry that includes a photo of your pet in his/her Halloween costume, send a 3” x 5” card or piece of paper handwritten with your name, address, email address and date of birth, in an envelope with proper postage affixed to: Beautyrest Pet Costume Social Media Sweepstakes, One Concourse Parkway, Ste 800, Atlanta, GA, 30328.  Mail-in entries must be postmarked by October 31, 2015 and received by November 9, 2015 to be eligible.

For the purpose of these Official Rules, entries received via entry method #1 and #2 will be referred to collectively as “Entries” and each, an “Entry”.  Limit one (1) Entry per person/email address, regardless of method of entry.  Multiple Entries from any person or email address will void all but the first Entry submitted by such person or email address. Entries generated by script, macro or other automated or mechanical means or by any means which subvert the entry process are void.  All Entries become the sole property of the Sponsor and will not be returned. 

Entry cannot be obscene or inappropriate and must be in keeping with Sponsor’s image, as determined by Sponsor in its sole discretion.  Entry must not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity. 

By submitting an Entry, entrant represents and warrants that the Entry conforms to these Official Rules and understands that Sponsor, in its sole discretion, may disqualify the Entry for any reason, including if it determines, in its sole discretion, that the Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.

USE OF ENTRIES: By submitting an Entry, entrant hereby grants to Sponsor and its designees, successors, licensees and assigns a nonexclusive license to reproduce, distribute, display, perform, create derivative works based upon, or otherwise exploit the Entry and all elements embodied therein, in whole or in part, and entrant’s name, entrant’s pet’s name, city and state of residence, biographical information, picture and likeness of entrant and/or pet in any manner, in any and all media, now known or hereafter devised, throughout the world in perpetuity, for advertising, promotional and other purposes, without further compensation, notification or permission. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties.  Sponsor has no obligation to make use of the rights granted herein.  

RANDOM DRAWING: Potential winners will be randomly selected on or about November 11, 2015 from among all eligible entries received.  Odds of winning depend on the number of eligible entries received. 

WINNER NOTIFICATION: Potential winners will be notified by email or telephone and will have twenty-four (24) hours to respond to notification.  Potential winners may be required to execute and return an Affidavit of Eligibility, and a Liability and, unless prohibited, Publicity Release within seven (7) days of date of issuance.  If a potential winner does not respond to the initial notification within the time period stated, all required documents are not returned within the specified time period, a prize notification or prize is returned as undeliverable, or a potential winner is not in compliance with these rules, prize will be forfeited and, at Sponsor’s discretion, an alternate winner may be selected. 

Prizes (10): Simmons Beautyrest Pet Bed.  Approximate Retail Value (“ARV”): $71 per person.  Total ARV of all prizes: $710. Prize includes delivery to winner’s home within the 50 U.S. & DC. Prize is awarded “as is” with no warranty or guarantee, either expressed or implied.  Winners are responsible for all federal, state & local taxes as well as any other costs & expenses associated with prize acceptance and use not specified herein as being provided. An IRS Form 1099 will be issued if required by law.  Winners may not substitute, assign or transfer a prize or redeem a prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize of comparable or greater value.  All prize details are at Sponsor’s sole discretion.  Limit one (1) prize per person/household.

PUBLICITY GRANT: Each winner, by acceptance of prize, except where legally prohibited, grants permission for Sponsor and its designees to use his/her name, pet’s name, city and state of residence, Entry, likeness and/or image of winner and/or pet and prize information for advertising, trade and promotional purposes without further compensation, in all media now known or hereafter discovered, in any manner, worldwide in perpetuity, without notice or review or approval.

RELEASE OF LIABILITY:  By participating, each entrant agrees to release, indemnify, discharge and hold harmless Sponsor, its parent, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Sweepstakes or any Sweepstakes-related activity, the acceptance, possession, use or misuse of a prize and/or Sponsor’s use of the rights granted herein.

GENERAL CONDITIONS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled, postage-due or illegible mail, Entries, or email; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of Entries, the announcement of the prizes or in any Sweepstakes-related materials.  Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes.  Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Sweepstakes.  Persons who tamper with or abuse any aspect of the Sweepstakes who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes and, if terminated, at its discretion, randomly select the potential winners from all eligible, non-suspect Entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE SWEEPSTAKES WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

DATA COLLECTION: Information submitted in connection with this Sweepstakes will be used in accordance with Sponsor’s Privacy Policy, available at

Request for Winners LIST: For the winners list (available after November 17, 2015), send an email to:, by no later than December 17, 2015.

Sponsor: Simmons Bedding Company, LLC One Concourse Parkway, Ste 800, Atlanta, GA, 30328.

Abbreviated Rules for Collateral Materials

Website/Emails Disclosures:

No purchase or photo submission necessary. 50 U.S. & DC, 18+ or age of majority, whichever is older. Ends 12:00 p.m. (noon) ET 10/31/15. Void where prohibited. See Official Rules at for alternate entry method.

Facebook and Instagram Post Disclosures:

No purchase or photo submission necessary. 50 U.S. & DC, 18+ or age of majority, whichever is older. Ends 12:00 p.m. (noon) ET 10/31/15. Void where prohibited. See Official Rules at for alternate entry method. 

Tweet Disclosures: