Official Rules


  1. ELIGIBILITY: This Sweepstakes is only open to legal residents of the fifty (50) United States and the District of Columbia who are at least 18 years of age at the time of entry. Employees of Serta Simmons Bedding, LLC (“Sponsor”), Anomaly, and their respective parents, subsidiaries and affiliate companies and advertising and promotion agencies, as well as the immediate family (spouse, parents, siblings and children and their respective spouses, regardless of where they reside) and household members of each such employee, whether or not related, are not eligible. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes an entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein. The Sweepstakes is sponsored by Serta Simmons Bedding, LLC and is in no way sponsored, endorsed or administered by, or associated with, Instagram, Facebook, Twitter or other social platform where this Sweepstakes may be promoted.
  2. HOW TO ENTER: To enter, during the Sweepstakes Period (as defined below), entrants must:
    1. Submit an original photo taken by entrant, of themselves featuring their experience at Beautyrest Presents: Max Richter Sleep
    2. Photos must be submitted through a successfully posted image post on entrants own Instagram feed
    3. Entrant must successfully and accurately tag @Beautyrest and use the hashtag #BeMoreAwake within the caption of their Instagram post to be eligible to win. Entrant’s Instagram profile must be public.

    Limit one (1) entry per person. Photos should be original photos taken by the entrant and used with the permission of all members of the group shown in the photo. Photos owned by third parties or displaying individuals who have not granted entrant the right to use their image are ineligible. Photos containing copyrighted material or content that is derogatory, profane, defamatory, libelous, slanderous, disparaging, lewd, obscene, threatening, sexually explicit, pornographic, illegal or otherwise inappropriate or objectionable will be deleted and the user will be disqualified. Any entry that fails to comply in all respects with these Official Rules is subject to disqualification, as determined by Sponsor in Sponsor’s sole discretion. Once posted, a photo cannot be revised, altered or withdrawn by the entrant. Sponsor reserves the right to use all photos submitted via its owned and operated website, email marketing, and social channels.

    Any attempt by any individual to exceed the above-indicated entry limit by using multiple/different e-mail addresses, identities, or any other methods will void all of that individual's entries and that individual will be disqualified. Use of any automated program or like means to enter will result in disqualification. Sponsor, and its agencies are not responsible for late, lost, garbled/illegible, misdirected, incomplete or invalid submissions, all of which are void and will not result in Sweepstakes entry.

  3. SWEEPSTAKES PERIOD: The Sweepstakes begins on March 12, 2018 at 11:00 pm CT and ends on March 14, 2018 at 11:59 am CT (the “Sweepstakes Period”). Only those photos submitted during the Sweepstakes Period will be considered for entry. Sponsor’s computer is the official time-keeping device for the Sweepstakes.
  4. SELECTION OF WINNERS: On or about March 21, 2018, one (1) winner (the “Winner”) will be selected by random drawing from all eligible entries received by the Sponsor during the Sweepstakes Period. For the avoidance of doubt, provided that it is eligible under these Official Rules, the content of an entry will have no bearing on the winner selection process. Odds of winning depend on the total number of eligible entries received. The decisions of Sponsor, including the selection of the Winner, are final and binding on all matters relating to this Sweepstakes.
  5. PRIZE: One (1) winner will receive the grand prize of one (1) Queen Size Beautyrest Black® Desiree mattress set, consisting of mattress and flat foundation (winner’s choice of either Luxury Firm or Plush mattress). The total ARV of the Prize is: $2,099.

    The odds of winning depend on the number of eligible entries received during the Sweepstakes Period. Prize is not transferable. No prize substitutions or cash alternatives are allowed except as may be determined by Sponsor in its sole discretion. All federal, state, and local taxes and fees associated with the prizes, if any, are the sole responsibility of the winner. Sponsor will comply with all income tax reporting obligations. Winner will be notified by Sponsor "liking" his/her winning reply and posting a “You’re a winner” response in the reply chain. It is the responsibility of the Winner to send a direct message to the Sponsor on Instagram containing such winner’s name, address and e-mail address.

  6. CONDITIONS OF PARTICIPATION: Any winner who does not send a message within 48 hours of notification may forfeit his/her prize. SENDING A PRIVATE MESSAGE IS THE ONLY AUTHORIZED WAY TO RESPOND TO SPONSOR’S WINNER NOTIFICATION. TAGGING BEAUTYREST IN AN INSTAGRAM POST WILL NOT BE DEEMED A RESPONSE IN COMPLIANCE WITH THESE OFFICIAL RULES. In either such event, the prize may be awarded to an alternate winner. Sponsor reserves the right to substitute prize for an item of equal or greater value in the event an offered prize becomes unavailable for any reason. All federal, state and local laws and regulations apply. Entrants agree to be bound by the terms of these Official Rules and by the decisions of Sponsor, which are final and binding on all matters pertaining to this Sweepstakes. Winner must sign and return an Affidavit of Eligibility and a Liability Release within 72 hours following the date of Sponsor’s first notification. Failure to comply with this deadline may result in forfeiture of the prize and selection of an alternate winner, if time permits. Prize will be fulfilled approximately 4-8 weeks after the conclusion of the Sweepstakes, subject to verification of potential winner’s eligibility and full compliance with these Official Rules. If the potential winner cannot be contacted, within the required time period, does not respond to any message within a time period specified by Sponsor or if the prize is returned as undelivered, potential winner forfeits such prize and an alternate winner may be selected. Sponsor will have no further obligation to such winner. Sponsor is not responsible for any change of email address, mailing address, and/or telephone number of entrants. All properly claimed prizes will be awarded. Winner is responsible for any applicable taxes and will receive a Form 1099 for any prizes valued at $600 or greater.
  7. GENERAL CONDITIONS: By entering the Sweepstakes, each entrant, on behalf of himself/herself, and his/her executors and heirs, agrees (a) to be bound and abide by these Official Rules and by all decisions of Sponsor, whose decisions are final and not open to appeal; (b) to release, indemnify, defend and hold harmless Sponsor, Hunter Public Relations, and its and their parents, subsidiaries, affiliates, members, shareholders, agents, representatives, employees, suppliers, agencies, successors, assigns, licensors, advertising or promotional agencies and any prize-sponsoring agency (collectively, "Released Parties"), from any and all liability whatsoever in connection with or related to this Sweepstakes, including, without limitation, from any and all causes of action, liabilities, suits, claims (including but not limited to, third party claims that may be made against entrants, and claims arising out of or relating to acceptance, receipt, possession or use/misuse of any prize, or any publicity or other public exposure of entrants, including without limitation, claims concerning infringement or invasion of entrants' privacy or publicity rights, or defamation, or acts undertaken in preparation for, or participation in, the Sweepstakes), cross-claims or counterclaims, costs, injuries, losses or damages or demands of any kind (including without limitation personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light) (collectively, "Claims"), WHETHER OR NOT ARISING FROM THE NEGLIGENCE OF A RELEASED PARTY; (c) on behalf of himself/herself, and his/her executors and heirs that he/she has no right to bring, and covenants not to bring, any claim, action, or proceeding of any kind or nature whatsoever against the Released Parties; (d) to assume all risks, express or implied, associated with all Claims released above, including without limitation, all risks concerning entry into and participation in the Sweepstakes; and (e) that NEITHER SPONSOR NOR ANY OF THE RELEASED PARTIES HAVE MADE OR MAKE OR ARE RESPONSIBLE OR LIABLE FOR ANY WARRANTY, REPRESENTATION OR GUARANTEE, EXPRESS OR IMPLIED, RELATIVE TO THIS SWEEPSTAKES OR A PRIZE, INCLUDING BUT NOT LIMITED TO, ITS QUALITY OR FITNESS OR MERCHANTABILITY, AND ALL PRIZES ARE TENDERED TO ENTRANTS ON AN "AS IS" BASIS. THERE ARE NO WARRANTIES THAT EXTEND BEYOND THE DESCRIPTION ON THE FACE OF ANY PROMOTIONS MATERIALS OF ANY PRIZE.


    Notwithstanding anything to the contrary contained in these Official Rules, Sponsor further reserves the right, in its sole discretion, to suspend, modify or cancel the Sweepstakes, or any portion thereof, if it cannot be run as originally planned, including by reason of tampering, unauthorized intervention or fraud; infection by computer virus; malicious software attacks, bugs or other problems; or force majeure or other causes beyond the control of Sponsor which impair the integrity or corrupt the administration or security of the Sweepstakes. In such event, the Sweepstakes shall be conducted from among all eligible entries received, if any, prior to such suspension, modification or cancellation. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. These Official Rules (or any other Promotion materials) may not be published elsewhere without the express written consent of Sponsor, which may be withheld for any reason.

  8. LIMITATIONS OF LIABILITY. The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, typographical, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) other errors or problems of any kind relating to or in connection with the Sweepstakes, whether computer, network, technical, mechanical, typographical, printing, human or otherwise, including, but not limited to, errors or problems which may occur in the administration of the Sweepstakes or the processing of entries, the announcement of the prizes or in any Sweepstakes-related materials; (5) late, lost, undeliverable, inaccurate, incomplete, misdirected, delayed, damaged, garbled or stolen entries or mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of the prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, if it is possible. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
  9. DISPUTES: Except where prohibited, each entrant agrees: (i) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the federal or state courts in the State of Georgia; (ii) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, excluding attorneys’ fees; and (iii) under no circumstances will entrant be permitted to obtain an award for, and each entrant hereby waives all rights to claim, punitive, incidental, and consequential damages and any other damages, other than for actual out-of-pocket expenses. All claims or disputes related to or involving these Official Rules and/or this Sweepstakes shall be governed by and construed in accordance with the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than the State of Georgia.
  10. PUBLICITY: Except where prohibited by law, acceptance of the prize constitutes permission for Sponsor and its advertising and marketing agencies to use winner’s hometown, opinions, name, likeness and/or voice for advertising and promotional purposes in any media without additional compensation, geographic or time limitation. Sponsor is not responsible for any typographical or other error in the printing of the rules, or the administration of the Sweepstakes.
  11. PRIVACY POLICY: Information collected from entrants is subject to Sponsor’s privacy policy, which is accessible via the following link: Entrants understand that they are providing their personal information to Sponsor.
  12. WINNER’S LIST: For the name of the winner, send a self-addressed, stamped envelope to: “Beautyrest Sleep Experience Sweepstakes Winners List”, 1 Concourse Pkwy NE #800, Atlanta, GA 30328. Requests must be accompanied by a self-addressed, stamped envelope, and must be received by Sponsor by June 31, 2018. Any requests received after that date will not be honored.
SPONSOR: Simmons Bedding Company, LLC, 1 Concourse Pkwy NE #800, Atlanta, GA 30328