ATLANTA – March 30, 2017 – The Beautyrest® brand, one of the industry’s leading mattress brands, is hosting its second annual National Training Month, an April campaign focused on educating retail sales associates (RSAs) about key industry topics in advance of the Memorial Day holiday, a weekend that traditionally serves as the unofficial start of the summer mattress-selling season. As in 2016, most of the brand’s National Training Month content will be housed on its SleepSells website, which serves as a top online training destination for RSAs and other industry insiders.
“National Training Month provides RSAs with resources and content that will position them for success as we head into the most important selling time of the year,” said Michelle Montgomery, Beautyrest Vice President of Marketing Communications. “Last year’s program proved very effective at getting RSAs ready for the bedding industry’s busy season, and we’re excited to build on that momentum in 2017.”
The 2017 program kicks off April 1 with the launch of the 2017 National Training Month webpage and new training-focused content on SleepSells. RSAs who have registered for SleepSells will receive a series of emails throughout April dedicated to the campaign that will be accompanied by both online and in-store efforts to educate RSAs on topics such as new product lines, customer issues and common questions.
The National Training Month content featured on SleepSells includes the following:
- Beautyrest Silver™ and Beautyrest Silver™ Hybrid Quiz – A quiz about the latest additions to the brand and how they fit into the Beautyrest step-up story
- Customer Situational Analysis – Tips for how to evaluate and handle customers who may have unique questions or requests
- Beautyrest Platinum™ and Beautyrest Black® Training Presentations – Continuing education on the product attributes and benefits of the brand’s premium collections
- Simple Facts Video: Firm vs. Support – A new addition to the Simple Facts library that breaks down the difference between the terms “firm” and “support”
- Test Your Sleep Smarts – A true/false quiz discussing common sleep trivia
Beginning April 10, Beautyrest will launch its SleepSweeps Sweepstakes on SleepSells in celebration of National Training Month. To participate in the sweepstakes, RSAs simply need to answer a daily question to be entered to win a daily prize drawing, which will also qualify them for a chance to win the grand prize of $500 cash and various sleep-related prizes.
This month also marks the second anniversary of SleepSells.com, which will be adopting a new design for enhanced functionality and exploration in May 2017. The site will incorporate a simplified registration process and more robust profile capabilities with the goal of driving further recruitment, while improvements to site speed and the addition of comment notifications will aim to increase engagement.
“In just two short years, SleepSells has grown to be an integral part of our RSA education program, and there’s no doubt it has had a positive impact on the retail sales floor,” said Montgomery. “Since April 2016, we’ve seen increases in page views, the length of time on site and the number of pages per session, and with the upcoming SleepSells enhancements slated for May, we expect to see further growth over the course of 2017.”
About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (SSB) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 33 manufacturing plants in the United States, five in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States and one in Canada that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both companies also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.