Beautyrest Firehouse Recharge Initiative Completes 2016 Donation, Fullfilling Commitment to Dekalb County Fire Rescue Department

Beautyrest Firehouse Recharge Initiative Completes 2016 Donation, Fullfilling Commitment to Dekalb County Fire Rescue Department

January 31, 2017

Author: Beautyrest Team

ATLANTA " January 31, 2017 " The Beautyrest brand is proud to announce that it has fulfilled its donation commitment of 235 mattresses to the DeKalb County Fire Rescue Department (DCFRD) in conjunction with its Firehouse Recharge program.

Now in its fourth consecutive year, Firehouse Recharge is the Atlanta-based Beautyrest brand's philanthropic initiative to provide fire departments in the metro Atlanta area with new mattresses so firefighters get the restful, recharging sleep they need to keep communities safe.

"The Firehouse Recharge program is special because it gives us the opportunity to champion good sleep for those who need it most, while also giving us a platform to educate the public about the role quality sleep plays in optimal performance," said Beautyrest Vice President of Marketing Communications Michelle Montgomery. "With more than 100,000 yearly responses and one of the largest territories in Georgia, there is hardly a team more worthy of restful sleep than the DeKalb County Fire Rescue Department, and we hope our donation demonstrates our gratitude to these brave men and women."

On December 12, 2016, DeKalb County Fire Chief Darnell Fullum joined Beautyrest representatives and firefighters at DCFRD Station 6 to celebrate the mattress donation with a brief ceremony. The 2016 donation included 85 mattress sets, which " when combined with the 2015 donation of 150 mattresses " outfit all of the bunkrooms in DCFRD's 26-station department covering 15 communities.

"When firefighters are on duty, they are on call around the clock. Consequently, it is essential that our fire rescue personnel obtain the best sleep possible so they are ready to mobilize and save lives at a moment's notice," said Chief Fullum. "Over the past two years, Beautyrest has been a wonderful partner to our department, and we are thankful for its commitment to DeKalb County and to the entire metro Atlanta fire rescue community."

Since the Firehouse Recharge program began in 2013, Beautyrest has donated more than 500 mattresses to local fire departments and plans to continue expanding its efforts to the greater metro area and beyond.

For more information about the Beautyrest brand, visit

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (SSB) owns and manages two of the largest bedding brands in the mattress industry ­ National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 33 manufacturing plants in the United States, five in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta brand, including Perfect Sleeper, iComfort, iSeries, Sertapedic and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States and one in Canada that manufacture and market Serta-branded products. SSB's other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest, Beautyrest Black and BeautySleep. Both companies also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.

Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

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