April 15, 2021
Filed under: Bed

by | April 15, 2021 | Filed under: Bed

If nothing else, 2020 made the world hyperaware of the cleanliness of their surroundings. Hand sanitizer sold out everywhere, masks were worn, some took to wiping down their groceries. For us, it gave us pause with regard to what more we could do to improve the safety of first class sleep. We always strive to provide the best in innovation and comfort within our range of luxury mattresses, so we are proud to announce our partnership with HeiQ Group. 

HeiQ Group is the creator of HeiQ V-Block™—an exclusive, anti-microbial technology that kills 99.9% of bacteria on contact, keeping your mattress fresh and clean.* We have launched HeiQ V-Block™ technology for Beautyrest Black and Beautyrest Harmony and have plans to expand throughout the Beautyrest collection. All mattresses with HeiQ V-Block™ are protected against harmful microbes that affect their lifespan. Using microsilver and vesicle technologies, bacteria is broken down, eliminated, and prevented from causing odor.*

With HeiQ V-Block™, our hope is that you can sleep not only more comfortably, but safely, in the knowledge that your mattress is doing all it can to protect against germs. Keep an eye out for further announcements regarding HeiQ V-Block or shop Beautyrest Black and Beautyrest Harmony now for safer first class sleep.  

*This product does not protect users or others against bacteria, viruses, germs, or other disease organisms